Building your dry eye Center of Excellence

A guide to creating, building out, and generating dry eye revenue, this approach to the business aspect of Dry Eye therapy describes in detail the crucial “how-to-incorporate -and-execute” topics that separate successful dry eye practitioners from those who are unsuccessful.

• Introduction: Your ‘how-to’ guide to build your dry eye Center of Excellence
• The dry eye problem
• What you need to get started treating dry eye now
• How to present dry eye therapies to patients
• Treatments and therapies in your dry eye center
• Dry eye in relation to refractive and cataract surgery, contact lens wear & overall dropout rate, and scleral lenses
• Billing ocular surface disease
• A frank discussion on cost
• 5 Steps to marketing dry eye services