Diversify Services to Grow Your Plastic Surgery Practice

Are you looking for ways to boost your plastic surgery practice? The good news is that expanding your practice doesn’t have to mean doing more surgeries. By adding some non-surgical procedures that are in high demand, you may be able to serve more patients and build your business.

Consumers are increasingly interested in non-invasive cosmetic procedures and other complementary services, which may serve as a gateway to more surgical procedures down the road. In 2024, physicians in the United States completed 28.2 million minimally invasive cosmetic procedures, an increase from 25.4 million in 2023.¹

Many of the non-surgical cosmetic treatments that interest patients may complement surgical treatments. When you retain patients in-house for both surgical and non-surgical care, your practice may benefit by providing more extensive lifetime value to your patients.

Benefits of Service Diversification for Plastic Surgery Practices

Consider expanding your service offerings to help meet growing demand, build relationships with new patients and create opportunities for return visits among your current patients. By diversifying into non-surgical services, you may experience these benefits and improve patient satisfaction.

Expand patient care

As a plastic surgeon, you may regularly refer patients to medspas for ongoing cosmetic maintenance after they undergo surgical procedures. By providing some of those maintenance procedures in your own practice, you can continue caring for patients throughout the entire cycle of care.

Meet growing demand

The global wellness industry has reached a value of $2 trillion, and younger generations are leading the charge. As increasing numbers of consumers are seeking weight loss treatments, cosmetic procedures and other non-surgical beauty services, plastic surgery practices can help meet that demand and experience growth at the same time.²

Build your practice

Offering a comprehensive range of services may boost patient retention and attract a broader, younger audience. Gen Zers and millennials comprise 36% of the U.S. population but drive 41% of annual wellness spending. And Gen Zers rank “better appearance” as one of their top three wellness priorities.² By providing the types of services these young adults seek, you may convert them into long-term patients.

Aesthetic Services to Help Enhance Your Plastic Surgery Practice

When you add non-invasive and minimally invasive aesthetic services to your offerings, you may be able to complement your practice’s surgical services. With broader service offerings, you can offer ongoing care and possibly extend patient lifetime value. Also, expanded offerings may help retain patients within your practice. Consider adding some of the following aesthetic services to diversify your offerings.

Non-surgical face rejuvenation options

Facelifts may be an important part of your surgical practice, but they aren’t the only option for rejuvenating faces. Because many people aren’t interested in surgery or ready for a facelift, you can broaden your patient population by adding non-surgical face options.

For example, among minimally invasive procedures, skin resurfacing techniques like chemical peels and laser treatments experienced a 6% increase in 2024 over 2023. In addition, injectables like BOTOX Cosmetic® saw a modest increase in popularity, experiencing a 4% increase over 2023. During the same period, dermal fillers like Juvéderm® experienced a 1% increase.¹

Other non-surgical options for face rejuvenation include facelift alternatives like thread lifts and radiofrequency skin tightening.

Weight loss and body contouring programs

In 2025, the U.S. adult obesity rate was 37%.³ With medically supervised weight management programs, your plastic surgery practice may help patients who are overweight or obese reach and maintain their weight goals.

As demand for GLP-1 medications for weight loss has increased, plastic surgeons are becoming more involved in patients’ weight loss journeys. In 2024, members of the American Society for Plastic Surgery (ASPS) prescribed weight loss medications for more than 800,000 aesthetic patients.¹

Many GLP-1 patients undergo plastic surgery or other non-surgical procedures after meeting their weight loss goals to achieve balance and improved functionality. The ASPS study found that 20% of GLP-1 patients had already undergone plastic surgery, 39% were considering a surgical procedure and 41% were considering a non-surgical procedure.¹ Getting involved in patients’ weight loss journeys early by prescribing weight loss medications may help you become their natural choice for ongoing touch-up procedures.  

In addition to prescribing weight loss medications, you may consider offering non-invasive fat reduction technologies such as CoolSculpting®. Almost 450,000 patients opted for non-invasive fat reduction in 2024.¹

Complementary wellness and skin care services

In addition to procedures, you can also expand your practice’s offerings by providing services that complement a full cosmetic experience. For example, consider offering medical-grade facials, which use medical-grade products and techniques to address specific skin concerns like acne, rosacea, wrinkles, fine lines or skin laxity.

Other complementary services include skin care regimens and nutritional counseling that are aligned with aesthetic goals. When you offer a full slate of cosmetic services, your patients may be likely to come to you for all aesthetic needs.

Operational Considerations for Adding New Services to Plastic Surgery Practices

If you’re ready to begin offering new services to diversify your practice’s offerings, start by preparing your staff. Consider providing training on the new procedures to ensure you’re meeting all regulatory standards. Some vendors for non-invasive treatments and technologies may provide training for your staff to use their products.

When you and your staff are ready to begin offering new services, communicate and educate patients about what’s available. Your marketing strategy may be different for non-invasive procedures than for traditional plastic surgery. For example, consider hosting events to share demonstrations of new procedures or offering giveaways to spread the word about your new services.

Also, consider leveraging a financing tool that will make it easy for patients to pay for their procedures over time. If prospective patients don’t have to come up with the cash to pay for the total cost of a procedure at once, they may be more likely to pursue elective care. For example, CareCredit is a health and wellness credit card that offers patients flexible financing and a way to pay for procedures or other healthcare purchases over time.

Grow Your Practice With Plastic Surgery Alternatives

As interest in wellness and beauty grows, plastic surgery practices may be well-positioned to capitalize on the trends. By providing minimally invasive and non-invasive procedures, weight loss programs and complementary services, you might attract more patients to your practice even if they aren’t ready for surgery. Offering diverse services can help position your practice as a lifetime aesthetics provider.

Frequently Asked Questions

Expanding an existing plastic surgery practice typically means adding new services, new patients or both. Here are answers to some common questions about expanding your practice.

How can I add services to my plastic surgery practice?

One of the easiest ways to add services to your plastic surgery practice is to start offering services that complement your existing surgical offerings. For example, if you undertake surgeries for people who have lost weight with GLP-1 medications, consider prescribing the medications to become a provider for the entire weight loss journey. Or if you often specialize in facelifts for middle-aged or older patients, consider offering injectables for younger patients who can continue with your practice as they age.

How can I get more plastic surgery patients?

Work to add more patients to your plastic surgery practice by expanding your offerings. Not everyone will need or want plastic surgery, but by providing adjacent services such as non-invasive procedures, you may be able to attract a wider variety of patients.

How can I help patients get the treatment they want or need?

Cost can be a barrier for people to move forward with the healthcare they want and need. For example, 36% of U.S. adults surveyed in 2025 said they had skipped or postponed needed healthcare in the past year due to cost.⁴

If you think patients may be delaying or skipping treatments due to costs, consider offering financing opportunities. As financing options for cosmetic treatments have become more available, these procedures have become more accessible to a broader group of consumers, and demand is expected to increase.⁵

A Flexible Financing Solution for Your Cosmetic Practice

Want to make it easy for patients and clients to manage the cost of treatment at your cosmetic practice or business? Consider offering the CareCredit credit card as a financing solution. CareCredit offers individuals a way to pay for surgical and non-surgical treatments and procedures over time while helping enhance the payments process for your practice or business.

When you accept CareCredit, patients or clients can see if they prequalify with no impact to their credit score, and those who apply, if approved, can take advantage of special financing on qualifying purchases.* Additionally, you will be paid directly within two business days.

Learn more about the CareCredit credit card as a financing solution for your cosmetic care practice and business or start the provider enrollment process by filling out this form.

Author Bio

Nancy Mann Jackson is a journalist and content writer who writes regularly about finance and healthcare. Her work has been published by AARP, CNBC, Entrepreneur and Fortune. 

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