The consumer Path to Care for cosmetic surgery

Get the latest insights into what drives consumers during the decision-making process.

By Synchrony, Health & Wellness

Posted Sep 29, 2022 - 7 min read

In 2021, CareCredit, a Synchrony solution, once again conducted a “Path to Care” research study to examine how consumers think about, select and purchase healthcare services like cosmetic care.

This study was conducted during a unique moment for healthcare, as both providers and consumers faced challenges from the ongoing COVID-19 pandemic, which potentially impacted the availability of services, timing, and treatment, as well as consumers’ mindsets in moving forward with care.

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