The consumer Path to Care for medical aesthetic
Get the latest insights into what drives consumers during the decision-making process.
By Synchrony, Health & Wellness
Posted Sep 27, 2022 - 7 min read
In 2021, CareCredit, a Synchrony solution, once again conducted a “Path to Care” research study to examine how consumers think about, select and purchase healthcare services like medical aesthetic care.
This study was conducted during a unique moment for healthcare, as both providers and consumers faced challenges from the ongoing COVID-19 pandemic, which potentially impacted the availability of services, timing, treatment, as well as consumers’ mindsets in moving forward with care.