Measuring data-driven performance and setting goals for growth

Turning prescriptions into eyewear sales helps build a profitable practice. According to recent data, more than 54% of total revenue in optometric practices stems from product sales. While many practitioners intuitively feel they capture a significant number of sales in the dispensary, the actual walk out rate is often much higher than perceived. In fact, the capture rate for eyewear typically ranges from 50 to 60%and the contact lens capture rate is just 35%. As you can see, these measured percentages reflecting actual capture rates leave considerable room for practices to increase product sales, patient satisfaction and their bottom line.