CareCredit Business of Beauty with Amy Anderson Video 2: 3 Responses to Discount Requests — Without Discounting

Amy Anderson, founder and CEO of ACG Practice Partners, shares three effective responses to discount requests, without discounting. Anderson is a seasoned practice consultant, bringing more than two decades of hands-on experience in surgical practice operations, coaching and business strategy to aesthetic and surgical practices nationwide.

Video Transcript

When patients request discounts for aesthetic procedures, it’s essential to maintain your value and brand integrity. Hi, I’m Amy Anderson, practice management consultant. Let’s review three effective, real-world responses you can use when faced with a discount request.

1. Emphasize Value and Expertise

“We understand that price is an important consideration. What sets Dr. Gray apart is the combination of her impeccable results, the state-of-the-art technology and techniques she utilizes, and a safety record that ensures the best possible outcomes. Our pricing reflects the quality, safety, and expertise you’ll receive throughout your entire experience. Many patients find that the long-term value and peace of mind are well worth the investment.”

This approach shifts the conversation from price to the unique benefits your practice offers, helping patients understand why your services are worth the cost.

2. Offer Flexible financing Options (Not Discounts)

“While we don’t offer discounts on our procedures, we do provide flexible financing options with CareCredit to help fit cost into your budget. Would you like more information about that?"

By offering financing options (or solutions), you address cost concerns without lowering your price or diminishing your brand’s value

3. Add Value Instead of Discounting

“Here’s what I can do. Once you schedule your surgery, we’ll set you up for a complimentary skincare consultation and facial treatment with our aesthetician. It is incredibly relaxing, and you’ll be so glowy afterwards; you’ll love it. And she will give you skincare products to prep your skin before surgery and promote healing after surgery. This ensures you get the best possible results and experience.”

This response maintains your pricing but gives patients something extra, enhancing perceived value without eroding your margins or reputation.

Learn More: Click here to start the full series.

CareCredit Business of Beauty with Amy Anderson Video 3: Presenting Value vs. Cost

Learn effective ways to present value over cost to help your patients understand their options better.

Watch now