Leverage Skin Health Awareness Events to Promote Financing for Cosmetic Procedures

When marketing cosmetic services, timing matters. As a cosmetic service provider, you leverage periods of increased focus on skin health to help attract more prospective clients.

For example, certain times of the year, like those highlighted by professional organizations, are ideal for encouraging clients to schedule cosmetic and dermatologic procedures. During these periods, promoting financing options can also help make treatments feel more accessible amid consumers’ budget considerations.

Additionally, global initiatives that raise awareness about skin health offer excellent opportunities to highlight your services and the financing solutions that can make them achievable for many patients.

Maximize Skin Care Marketing For Health Awareness Events

To boost interest in your cosmetic care practice, consider aligning marketing campaigns with health awareness events like National Healthy Skin Month (November) and World Skin Health Day (July 8). You can take advantage of these awareness dates to educate local patients and clients about the importance of healthy, glowing skin.

Consider creating social media posts that offer educational tips for maintaining healthy skin, hosting giveaways or events focused on skin health and sharing information about how your services can help support overall skin wellness.

Educate patients on cosmetic skin care and treatment options

In addition to promoting healthy skin, explain how the cosmetic treatments you provide can translate into better skin health. To capitalize on moments like National Healthy Skin Month and World Skin Health Day, you can position the treatments you offer as solutions that are aligned with skin health and awareness.

A good way to do that is by sharing the key benefits of each procedure for skin health and appearance. For example:¹

• Chemical peels can help improve skin texture and appearance, treating sun damage, wrinkles and other issues.
• Facials can remove dead skin cells, hydrate and clean the skin.
• Hydration treatments can help replenish moisture in the skin.
• Laser treatments may remove damaged outer layers of skin and stimulate collagen and new cell growth.

Promote Financing for Cosmetic Procedures as Timely Opportunities

According to the Healthcare Journey Research Consumers and Providers report, when patients are concerned about out-of-pocket expenses, they often delay accessing the care they want or need.² Your clients may be hesitant to book the procedures that could contribute to their improved skin health if they assume the treatments will be costly and not covered by health insurance. But you may be able to help ease cost concerns by sharing financing options up front. When you offer flexible financing options, treatments may be more affordable and feasible for your patients or clients, driving increased business.

Because the two major skin health awareness events are at opposite times of year, promoting them can help you drive bookings at mid-year and at year-end. For example, World Skin Health Day in July is an ideal time to highlight summer cosmetic care, such as preparing for vacations with laser hair removal, hydrotherapy and body scrubs. Similarly, Healthy Skin Month in November provides a perfect opportunity to promote wintertime cosmetic procedures, including holiday gifts and seasonal self-care.

Craft clear, compassionate messaging about financing

To maximize the opportunities for your cosmetic care practice, make financing information an important part of your messaging. That means, in addition to providing skin health education, you can provide information about flexible financing options and how they work.

Consider addressing common patient concerns about affordability and the financing process in all your communications. For instance, patients are often surprised by the cost of procedures and the perceived lack of financing options may prevent them from engaging in services more often.²

By addressing up front that your cosmetic care practice offers payment solutions, you may be able to assuage the worries of potential patients or clients and drive more interest in your services.  

Drive Patient Outreach Across Marketing Channels

There are several avenues available to reach potential and existing patients and clients, including email, social media and in-office materials. Rather than limiting your outreach, consider using a variety of marketing channels.

You could send an email to current and past patients or clients introducing National Healthy Skin Month, for example, including some little-known facts about the importance of healthy skin and the treatments you offer that contribute to skin health and sharing information about your practice’s flexible financing options. In addition to the email, share one or more posts on your social media discussing the awareness event and your involvement. Also, if you’re featuring promotions based on National Healthy Skin Month or World Skin Health Day, consider sharing some of the social media posts promoted by their organizers.

Track the success of skin health and financing campaigns

As with any promotional campaign, it’s helpful to track the performance of your efforts so you can learn what works best to inform your next promotion. After launching your campaign to promote skin health and financing, keep track of any resulting consultation requests, financing applications and engagement rates. If possible, dig deeper to determine which messages drove the biggest response rates.

Include Patient Education and Financing With Awareness Dates

Skin health awareness dates are ideal opportunities for promoting your cosmetic care services. To ensure potential patients or clients see these services as accessible, include financing offers alongside skin health education.

When you reach out, highlight the importance of healthy skin, explain how your treatments support skin health, and emphasize how flexible financing can help make these treatments accessible.

By aligning promotions with National Healthy Skin Month and World Skin Health Day, you can engage clients year-round and grow your cosmetic care practice.

A Flexible Financing Solution for Your Cosmetic Practice

Want to make it easy for patients and clients to manage the cost of treatment at your cosmetic practice or business? Consider offering the CareCredit credit card as a financing solution. CareCredit offers individuals a way to pay for surgical and non-surgical treatments and procedures over time while helping enhance the payments process for your practice or business.

When you accept CareCredit, patients or clients can see if they prequalify with no impact to their credit score, and those who apply, if approved, can take advantage of special financing on qualifying purchases.* Additionally, you will be paid directly within two business days.

Learn more about the CareCredit credit card as a financing solution for your cosmetic care practice and business or start the provider enrollment process by filling out this form.

Author Bio

Nancy Mann Jackson is a journalist and content writer who writes regularly about finance and healthcare. Her work has been published by AARP, CNBC, Entrepreneur and Fortune.

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