Episode 5 - Handling Financial Conversations Like a Pro

In this episode, Michael King and Troy Cole discuss how to effectively handle the financial conversation in your practice. They emphasize that price becomes an issue only when there’s a lack of perceived value and share strategies for building value before discussing costs. The duo also talks about the importance of transparency, being comfortable with your pricing, and not being afraid to engage in financial conversations with patients. This episode offers valuable insights for practice owners looking to improve how they address pricing while maintaining trust and confidence with potential patients.