4 Easy Ways Patient Financing Can Help You Convert More Surgeries

Out-of-pocket expenses may pose a concern for those seeking timely medical care — 56% of ophthalmic patients reported delaying treatment due to these costs.¹ Integrating CareCredit resources at key patient touchpoints can help practices educate and empower patients about flexible financing options.

(For your convenience, the CareCredit resources and tips shared here can be downloaded as a PDF at the end of this article for easy access and implementation.)

How to Optimize CareCredit Resources

CareCredit offers resources that are easy to implement at different touchpoints, so patients can learn about their financing options without extra effort on your part. 

Feature CareCredit on your website

Insight: 44% of patients consider a provider’s website a top research source.²

Action: CareCredit’s banners and buttons can live on your website to remind patients you offer financing when they visit online.

Share financing with every patient

Insight: 56% of ophthalmic patients surveyed struggle to pay for out-of-pocket costs.¹

Action: CareCredit’s payment calculator is easy to work into financial discussions to help show patients how the cost of their procedure can break down into monthly payments.

Let patients know you accept the CareCredit credit card

Insight: 55% of patients said they prefer to hear about payment methods before their appointment.¹

Action: Pre-written social media content and banners for appointment reminders are a simple way to proactively work financing into your marketing.

Prep your team to talk about financing

Insight: 55% of ophthalmic patients surveyed research surgery costs.¹ Patients may have questions about your payment options.

Action: Use CareCredit's tips and scripts to train your team so they can be prepared to answer patient questions about financing over the phone or in person.

CareCredit resources may help improve the patient financial journey.

• A patient gets a referral or finds your practice online. When looking at your website, the patient sees you offer the CareCredit credit card to help budget out-of-pocket costs. With millions of CareCredit cardholders nationwide, potential patients may already have the CareCredit credit card in their wallet.
• They schedule a consultation. The patient clicks your CareCredit custom link in the appointment reminder email to learn more about flexible financing. Now they may feel prepared to talk about the procedure and a way to pay for it. 
• You talk about patient financing at their consultation. You share your recommended treatment plan and use CareCredit’s payment calculator to show how the total cost can break down into monthly payments.
• They pay for their procedure upfront. They scan your custom QR code on CareCredit signage in your practice to see if they prequalify and apply for the CareCredit credit card. If approved, they can confidently move forward with their procedure because they have a way to help manage the cost.
• The patient schedules their procedure. The patient uses CareCredit to pay for the full balance of their procedure, and your practice gets paid in two business days.

Proactively talking about financing with patients can make all the difference on their journey to clear vision. When they know your practice offers a flexible way to pay, it can help make cost conversations easy for your team and your patients so everyone can focus on what matters most.

Learn More: Get access to easy-to-use resources to help your practice.