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Our latest research provides eye-opening insights into how people perceive overall preventative hearing health as well as their awareness of ways to preserve it. The Synchrony Hearing Health and Loss Prevention study provides a new depth of understanding through key insights — insights that can be transformed into needed action.

The findings are clear. Among consumers there is a significant gap in hearing loss awareness and little urgency to take action to preserve their hearing.

• 70% of consumer consider hearing a priority, while only 10% have visited an audiologist in the last year1

And that's not all the study revealed. It showed us why consumers of all generations feel this way, what keeps them from having their hearing tested and how we can help motivate them to do more. The study also shows us who could be one of the most powerful motivators. Even better, they may already be in your waiting room.

• 1 in 4 consumers said they would be motivated to get their hearing checked if a loved one recommended it.1

We know hearing is essential to how we experience the world, and when hearing is lost so is our connection to the people, things and experiences we love to hear. Which is why we've taken the time to analyze the research and deliver a strategy to help you engage with patients of all ages.

As your financing partners, we're here to offer educational tools and helpful resources for your practice. Now is the time. Join us in this human effort to make a difference. Together, we can be here today to help more people hear tomorrow.